How Porky’s Wine Bar Uses Social Media to
Connect with Its Community
In the digital era, bars and pubs that use social media effectively stand out. Porky’s Wine Bar is a great example of how a local neighborhood bar can build a strong online community using Facebook, Instagram, and YouTube.
Facebook: The Hub of Community Interaction
The Facebook group acts as the central community space. Members share experiences, post event photos, tag friends, and stay updated on weekly happenings. This not only keeps customers engaged but also helps attract new visitors.
Events happening in Porkys are:
- Weekend happenings
- DJ nights
- Old-school evenings
- Birthdays and group celebrations
Instagram: The Visual Storyteller
On Instagram, Porky’s captures:
- Bar vibes
- Crowd excitement
- Music nights
- Food and drink highlights
- Special event posters
These visuals help convey the emotional connection the place creates. Instagram Stories and Reels also boost engagement, giving real-time updates.
YouTube: Extending the Experience Online
The YouTube channel is an innovative extension of the bar’s brand. Music content lets followers enjoy Porky’s vibe even when they aren’t physically at the bar.
This smart multi-platform approach does three things:
- Builds trust
- Keeps customers engaged
- Strengthens brand identity
- Why This Strategy Works
- People love consistency
- Regular updates keep customers connected
- Visual content builds FOMO (Fear of Missing Out)
- Music content expands the audience beyond the local area
Porky’s proves that even a local bar can become a digital community leader with the right use of social channels.